Alumni
Dr. A.C. Krawczyk (Adriana)
Associate Professor Marketing
Telephone:
- 0621157376
Email:
- a.c.krawczyk@hva.nl
Work address:
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Fraijlemaborg, Fraijlemaborg 133, 1102 CV Amsterdam
Postal address:
- Postbus 524,1000 AM Amsterdam
Room number:
- 3.043
Dr Adriana Krawczyk is a lecturer and researcher at the Amsterdam School of International Business. In 2008, she obtained her Ph.D. in Economics and Business at the University of Groningen (RuG) in The Netherlands. Her dissertation provided insights into how the needs of the online consumer structured in the purchase process affects website development and e-commerce performance, and how to use e-commerce in a more customer-centric way.
Dr Krawczyk obtained her Master’s degree in 2003 at Warsaw School of Economics (SGH), Poland. The focus of her master thesis was on measuring the effectiveness of public relations. Her research interests include e-commerce, social media, web analytics, and online consumer behaviour.
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Trust-based communication of the most valuable corporate brands
Warsaw University of Life Sciences, Maciej Debski, & Hanna Gorska-Warsewicz (2023). Trust-based communication of the most valuable corporate brands. In J. Paliszkiewicz, & J. L. G. Cusumano (Eds.), Routledge Studies in Trust Research: Communication Leadership and trust in organizations (pp. 22-33). Routledge, Taylor & Francis Group.
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Addressing food loss and waste prevention
Kör, B., Krawczyk, A., & Wakkee, I. (2022). Addressing food loss and waste prevention. British Food Journal, 124(8), 2434-2460. https://doi.org/10.1108/BFJ-05-2021-0571
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Addressing Food Loss And Waste Prevention
Kör, B., Krawczyk, A., & Wakkee, I. (2021). Addressing Food Loss And Waste Prevention. In ACIEK 2021- Innovation, Entrepreneurship and Knowledge Academy Conference https://doi.org/10.1108/BFJ-05-2021-0571
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Providing information and enabling transactions: which website function is more important for success?
Hoekstra, J. C., Huizingh, E. K. R. E., Bijmolt, T. H. A., & Krawczyk, A. (2015). Providing information and enabling transactions: which website function is more important for success? Journal of Electronic Commerce Research, 16(2), 81-94. http://www.jecr.org/node/462
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Effects of complaint behaviour and service recovery satisfaction on consumer intentions to repurchase on the internet
Bijmolt, T. H. A., Huizingh, E. K. R. E., & Krawczyk, A. (2014). Effects of complaint behaviour and service recovery satisfaction on consumer intentions to repurchase on the internet. Internet Research, 24(5), 608-628. https://doi.org/10.1108/IntR-03-2012-0056
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Selling to the multi-channel consumer
van Ameijden, D., van Vulpen, J., Huismans, J., Wenting, R., Krawczyk, A., Weltevreden, J. W. J., & Krawczyk, A. C. (2012). Selling to the multi-channel consumer: strategic and operational challenges for multi-channel retailers. PwC / Centre for Applied Research on Economics and Management.
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Social Media in de Detailhandel
Weltevreden, J., de Berg, E., Boels, H., de Boer, R., Adelaar, T., & Krawczyk, A. (2011). Social Media in de Detailhandel: Een onderzoek naar het gebruik van social media sites door (web)winkels en consumenten in Nederland. Hogeschool van Amsterdam.