Frederik Situmeang is an Associate Professor specializing in AI and Data-Driven Business at the Faculty of Business and Economics, Amsterdam University of Applied Sciences. With an interdisciplinary approach, Frederik explores the dynamic intersection of computer science and management science, focusing on how emerging technologies transform business practices and decision-making.

Frederik is an active contributor to the Lessen consortium, where he plays a key role in developing a conversational AI agent. His work in this project spans user interaction design, domain adaptation, system explainability, and knowledge integration, all aimed at enhancing the accessibility and adaptability of AI-driven communication tools.

In addition, Frederik co-leads the Data/AI research team at the Center of Market Insights (CMI) at Amsterdam University of Applied Sciences, alongside the faculty’s Research Professor. The team’s research emphasizes Social Media and Online Consumer Engagement, AI Adoption, and AI Compliance, bridging academic insights with industry practices through impactful collaborations.

Beyond his work at Amsterdam University of Applied Sciences, Frederik holds affiliations with the University of Amsterdam and maintains an international research and educational partnership with Del Institute of Technology in Indonesia, fostering global collaboration in AI and data-driven research and education.