Exploring eye-tracking technology

The accelerated densification of Western European cities driven by economic growth has major spatial implications for their overall livability. Often, new homes must be built within an existing urban fabric, creating higher density environments. However, the impact on the experience of these high-density environments at eye level remains unstudied and unknown. This chapter reviews two experiments that sought to understand the unconscious reception of streetscapes using eye-tracking technology to investigate the sequence of users’ (visual) experience, their behavior and perception. The research project seeks to establish more ‘evidence-based’ design guidelines for streetscapes in high-rise urban settings.<br/><br/>This chapter reviews two experiments that sought to understand the unconscious reception of streetscapes using eye-tracking technology to investigate the sequence of users’ experience, their behavior and perception. Eye-tracking results of Experiment 1 show that the movement of pedestrians, cyclists and cars crossing the street created the most eye fixation for most participants. In general, the eye-tracking results from Experiment 2 show that participants’ eyes followed the length of the facades toward the end of the street and the horizon. The preliminary results suggest that the assessed design principles ‘Active ground floor’ and ‘Ornate facades’ might be important factors in predicting dominant eye patterns. The chapter explores the application of eye-tracking technology in urban design to gain a deeper understanding of the physical-behavioral interrelationship of streetscapes in European high-density built environments. The accelerated densification of Western European cities driven by economic growth has major spatial implications for their overall livability.