Centre of Applied Research Technology
dr. T. Verhagen (Tibert)
Professor of Emerging Technology for BusinessDr. Tibert Verhagen has been working as an Emerging lecturer since November 2020 Technology for Business at the Amsterdam University of Applied Sciences. From being position, he initiates and leads various research projects on the influence of emerging digital technology on business. He also plays one active role in integrating emerging digital technology as a subject in education and starting and setting up new minors and master's degrees. He is also active as chairman of consortia and expert groups (e.g. Retail Innovation Platform, ShoppingTomorrow) in which business, sector organizations and knowledge institutions come together
Dr Tibert Verhagen studied International Economics at Utrecht University and obtained his doctorate at VU University Amsterdam in 2003 where he was subsequently appointed Associate Professor of E-business. He joined the Amsterdam University of Applied Sciences (AUAS) in April 2016, where he leads projects about and research into innovative technologies, in-store innovation and e‑business.
Tibert Verhagen's research focuses on the impact of emerging digital technology on customer behaviour and its implications for business. His research has previously appeared in academic journals such as Information & Management, European Journal of Information Systems, Computers in Human Behavior, New Media & Society, Journal of the Association for Information Systems, Journal of Computer‑Mediated Communication, International Journal of Information Management, Psychology & Marketing, Journal of Medical Internet Research, Electronic Commerce Research, and Cyberpsychology, and Behavior & Social Networking. He also regularly writes articles for trade magazines and platforms such as Emerce, FrankWatching, MarketingTribune, RetailTrends, Holland Management Review, Tijdschrift voor Marketing, and AutomatiseringGids.
Besides research, Tibert Verhagen has experience working in education and business. For over 20 years, he has taught courses on information science, business technology, e‑business and research methodology at both undergraduate and graduate level, and supervised students in their final projects and PhDs. He was also active in establishing and coordinating Master's specialisations and developing the Digital Driven Business Master's programme at the AUAS. His work in business includes consulting for start-ups on website analysis and web shop creation.
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De meerwaarde van opkomende digitale technologie
Verhagen, T. (2024). De meerwaarde van opkomende digitale technologie: in commercie en dienstverlening. Eburon.
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From direct marketing toward interactive marketing
Moes, A., Fransen, M. L., Verhagen, T., & Fennis, B. (2023). From direct marketing toward interactive marketing: the evolving interactive marketing tools. In C. Lu Wang (Ed.), The Palgrave Handbook of Interactive Marketing (pp. 43-63). Palgrave Macmillan . https://doi.org/10.1007/978-3-031-14961-0_3
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A good reason to buy
Moes, A., Fransen, M., Verhagen, T., & Fennis, B. (2022). A good reason to buy: justification drives the effect of advertising frames on impulsive socially responsible buying. Psychology and Marketing, 39(12), 2260-2272. https://doi.org/10.1002/mar.21733
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Onderzoek: welke duurzame bedrijfsmodellen spreken Nederlanders aan?
Goldman, S., Weltevreden, J., & Verhagen, T. (2022). Onderzoek: welke duurzame bedrijfsmodellen spreken Nederlanders aan?. Web publication or website, Emerce. https://www.emerce.nl/research/onderzoek-welke-duurzame-bedrijfsmodellen-spreken-nederlanders-aan
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In-store interactive advertising screens
Moes, A., Fransen, M., Fennis, B., Verhagen, T., & van Vliet, H. (2022). In-store interactive advertising screens: the effect of interactivity on impulse buying explained by self-agency. Journal of Research in Interactive Marketing, 16(3), 457-474. https://doi.org/10.1108/JRIM-03-2021-0097
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How location-based messages influence customers’ store visit attitudes
Verhagen, T., Meents, S., Merikivi, J., Moes, A., & Weltevreden, J. (2021). How location-based messages influence customers’ store visit attitudes: an integrative model of message value. international journal of retail & distribution management, 50(7), 781-798. https://doi.org/10.1108/IJRDM-09-2020-0364
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Een robot in de modewinkel
Arnoldy, J., Van Veldhuizen, C., Straver, M., Verhagen, T., & Hindriks, K. (2021). Een robot in de modewinkel: vier aandachtspunten voor de winkelier. Web publication or website, Retail insiders. https://www.retailinsiders.nl/updates/bericht/een-robot-in-de-modewinkel-vier-aandachtspunten-voor-de-winkelier
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Bedienen winkelpersoneel en robot binnenkort samen de klant?
Verhagen, T., & Straver, M. (2021). Bedienen winkelpersoneel en robot binnenkort samen de klant?. Web publication or website, Emerce. https://www.emerce.nl/achtergrond/bedienen-winkelpersoneel-robot-binnenkort-samen-klant
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Robots in de modewinkel: Wat wil de klant?
Straver, M. C. G., Verhagen, T., Hindriks, K., Arnoldy, J., Van Veldhuizen, C., & Vergouw, D. (2021). Robots in de modewinkel: Wat wil de klant?. Web publication or website, Retail insiders. https://www.retailinsiders.nl/updates/bericht/robots-in-de-modewinkel-wat-wil-de-klant
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Strategic orientations and digital marketing tactics in cross-border e-commerce: Comparing developed and emerging markets
Goldman, S. PK., van Herk, H., Verhagen, T., & Weltevreden, J. WJ. (2021). Strategic orientations and digital marketing tactics in cross-border e-commerce: Comparing developed and emerging markets. International small business journal, 39(4), 350-371. https://doi.org/10.1177/0266242620962658
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Virusvrij(er) winkelen door nieuwe technologie
Verhagen, T., Straver, M., & Weltevreden, J. (2021). Virusvrij(er) winkelen door nieuwe technologie: wat vindt de consument?. Web publication or website, RetailTrends. https://retailtrends.nl/news/63940/virusvrij-er-winkelen-door-nieuwe-technologie-wat-vindt-de-consument
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Onderzoeksresultaten: Meer bezoekers naar mijn winkel
Verhagen, T., Moes, A., & Weltevreden, J. (2021). Onderzoeksresultaten: Meer bezoekers naar mijn winkel: meer bezoekers met innovatieve technologie. Web publication or website, Retail insiders. https://www.retailinsiders.nl/retail-innovation-platform/onderzoeksresultaten-meer-bezoekers-naar-mijn-winkel/
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Hoe 4 soorten innovatieve technologieen bijdragen aan winkelbezoek
Verhagen, T., Weltevreden, J., & Moes, A. (2020). Hoe 4 soorten innovatieve technologieen bijdragen aan winkelbezoek. Web publication or website, Food en Retail. https://www.marketingtribune.nl/food-en-retail/nieuws/2020/11/column-hoe-4-soorten-innovatieve-technologie-verschillend-bijdragen-aan-win/
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Binge-watching serialized video content
Merikivi, J., Bragge, J., Scornavacca, E., & Verhagen, T. (2020). Binge-watching serialized video content: a transdisciplinary review. Television and New Media, 21(7), 697-711. https://doi.org/10.1177/1527476419848578
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Embodiment of Wearable Technology: Qualitative Longitudinal Study
Nelson, E. C., Sools, A. M., Vollenbroek-Hutten, M. M. R., Verhagen, T., & Noordzij, M. L. (2020). Embodiment of Wearable Technology: Qualitative Longitudinal Study. JMIR mHealth and uHealth, 8(11), Article e16973. https://doi.org/10.2196/16973
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Persuasive location-based messaging to increase store visits: An exploratory study of fashion shoppers
Meents, S., Verhagen, T., Merikivi, J., & Weltevreden, J. (2020). Persuasive location-based messaging to increase store visits: An exploratory study of fashion shoppers. Journal of Retailing and Consumer Services, 57, 1-10. Article 102174. https://doi.org/10.1016/j.jretconser.2020.102174
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Haal meer uit een interactief scherm in de etalage
Verhagen, T., Moes, A., van Keimpema, K., & Ritoe, S. (2020). Haal meer uit een interactief scherm in de etalage: drie richtlijnen voor winkeliers. Web publication or website, Retail insiders. https://www.retailinsiders.nl/updates/bericht/haal-meer-uit-een-interactief-scherm-in-de-etalage-drie-richtlijnen-voor-winkeliers
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De effecten van AR in de winkeletalage
Verhagen, T., & Moes, A. (2020). De effecten van AR in de winkeletalage. Web publication or website, Twinkle Magazine. https://twinklemagazine.nl/2020/07/de-effecten-van-ar-in-de-winkeletalage/index.xml
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Conversie interactieve etalageschermen onderzocht
Moes, A., Ritoe, S., & Verhagen, T. (2020). Conversie interactieve etalageschermen onderzocht. Web publication or website, MarketingTribune. https://www.marketingtribune.nl/food-en-retail/nieuws/2020/05/onderzoek-interactieve-etalageschermen/index.xml
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How location-based message characteristics lead to message value and store visit attitudes: An empirical study
Verhagen, T., Meents, S., Merikivi, J., Weltevreden, J., & Moes, A. (2019). How location-based message characteristics lead to message value and store visit attitudes: An empirical study. In Proceedings of the Oxford Retail Future Conference 2019, University of Oxford, Saïd Business School
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The relationship between diagnosed burnout and sleep measured by activity trackers
Nelson, E. C., de Keijzer, R., Vollenbroek-Hutten, M. M. R., Verhagen, T., & Noordzij, M. L. (2019). The relationship between diagnosed burnout and sleep measured by activity trackers: four longitudinal case studies. In L. Mucchi, M. Hämäläinen, S. Jayousi, & S. Morosi (Eds.), Body Area Networks: smart IoT and big data for intelligent health management (pp. 315-331). (Lecture Notes of the Institute for Computer Sciences, Social-Informatics and Telecommunications Engineering, LNICST; Vol. 297 LNICST). Springer. https://doi.org/10.1007/978-3-030-34833-5_24
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Is Wearable Technology Becoming Part of Us? Developing and Validating a Measurement Scale for Wearable Technology Embodiment
Nelson, E. C., Verhagen, T., Vollenbroek-Hutten, M., & Noordzij, M. L. (2019). Is Wearable Technology Becoming Part of Us? Developing and Validating a Measurement Scale for Wearable Technology Embodiment. JMIR mHealth and uHealth, 7(8), Article e12771. https://doi.org/10.2196/12771
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Persuasive location-based messaging to attract consumers to a physical store: a construal level theory approach
Meents, S., Verhagen, T., Merikivi, J., & Weltevreden, J. (2019). Persuasive location-based messaging to attract consumers to a physical store: a construal level theory approach. In Proceedings of the 26th Recent Advances in Retailing & Services Science Conference
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De inzet van innovatieve technologie in de winkel
Verhagen, T., & Weltevreden, J. (2019). De inzet van innovatieve technologie in de winkel: leer- en actiepunten. In J. Weltevreden, T. Verhagen, & M. Steeman (Eds.), De meerwaarde van innovatieve technologie in de retail (pp. 62-70). ShoppingTomorrow.
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De meerwaarde van innovatieve technologie in de retail
Weltevreden, J., Verhagen, T., & Steeman, M. (Eds.) (2019). De meerwaarde van innovatieve technologie in de retail. ShoppingTomorrow.
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Het belang van technologie voor klant en verkoper
Verhagen, T., & Weltevreden, J. (2019). Het belang van technologie voor klant en verkoper. In J. Weltevreden, T. Verhagen, & M. Steeman (Eds.), De meerwaarde van innovatieve technologie in de retail (pp. 4-10). ShoppingTomorrow.
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The influence of in-store personnel on online store value
Verhagen, T., van Dolen, W., & Merikivi, J. (2019). The influence of in-store personnel on online store value: an analogical transfer perspective. Psychology and Marketing, 36(3), 161-174. https://doi.org/10.1002/mar.21172
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Trekt een hologram in de winkeletalage meer dan alleen aandacht?
Verhagen, T., Moes, A., & Ritoe, S. (2018). Trekt een hologram in de winkeletalage meer dan alleen aandacht?. Web publication or website, MarketingTribune. https://www.marketingtribune.nl/food-en-retail/weblog/2018/12/trekt-een-hologram-in-de-winkeletalage-meer-dan-aandacht/index.xml
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Face detection in de winkel
Moes, A., Verhagen, T., & Tjon A Joe, C. (2018). Face detection in de winkel: de rol van transparantie bij zorgen over privacy. Web publication or website https://www.marketingtribune.nl/online/weblog/2018/10/face-detection-in-de-winkel-de-rol-van-transparantie-bij-zorgen-over-privac/
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Exploring the cognitive and affective bases of online purchase intentions
Verhagen, T., & Bloemers, D. (2018). Exploring the cognitive and affective bases of online purchase intentions: a hierarchical test across product types. Electronic Commerce Research, 18(3), 537-561. https://doi.org/10.1007/s10660-017-9270-y
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Reducing consumer risk in electronic marketplaces
Meents, S., & Verhagen, T. (2018). Reducing consumer risk in electronic marketplaces: the signaling role of product and seller information. Computers in Human Behavior, 86, 205-217. https://doi.org/10.1016/j.chb.2018.04.047
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Embodiment of wearable technology: A qualitative longitudinal study
Nelson , E. C., Vollenbroek-Hutten, M. M., Verhagen, T., & Noordzij, M. L. (2018). Embodiment of wearable technology: A qualitative longitudinal study. In Proceedings of the Conference Philosophy of Human Technology Relations, University of Twente (pp. 1)
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Technologie redt de winkel?!
Moes, A., Verhagen, T., van Vliet, H., & Weltevreden, J. (2018). Technologie redt de winkel?! Hoe consumenten reageren op nieuwe technologie in de winkel. PublishingLab.
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Digitale schermen in de etalage
Moes, A., & Verhagen, T. (2018). Digitale schermen in de etalage: hoe geef je content het beste weer?. Web publication or website, MarketingOnline. https://www.marketingonline.nl/blog/digitale-schermen-de-etalage-hoe-geef-je-content-het-beste-weer
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What drives business performance of small and medium-sized enterprises in cross-border electronic commerce?
Goldman, S., van Herk, H., Verhagen, T., & Weltevreden, J. (2018). What drives business performance of small and medium-sized enterprises in cross-border electronic commerce? a study comparing developed and emerging markets . Paper presented at EMAC 2018 Doctoral Colloquium, Glasgow, United Kingdom.
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Dit doen visuele aantrekkingskracht en entertainment met de klant
Moes, A., Verhagen, T., & van Vliet, H. (2017). Dit doen visuele aantrekkingskracht en entertainment met de klant. Web publication or website, RetailTrends.
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Effectief met technologie in de winkel
Verhagen, T., & Moes, A. (2017). Effectief met technologie in de winkel: zet het aankoopproces centraal. Web publication or website, Emerce. https://www.emerce.nl/achtergrond/effectief-technologie-winkel-zet-aankoopproces-centraal
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Meer bezoekers naar mijn winkel
Verhagen, T., Moes, A., Weltevreden, J., van Vliet, H., & Koning, N. (2017). Meer bezoekers naar mijn winkel: winkelbezoek verhogen met innovatieve technologie. Hogeschool van Amsterdam, Kenniscentrum Digitale Media en Creatieve Industrie (CREATE-IT).
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Meer winkelbezoek met digitale schermen
Moes, A., Verhagen, T., & van Lunsen, A. (2017). Meer winkelbezoek met digitale schermen: de invloed van assortiment, prijs en content. Web publication or website, MarketingTribune.
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Drie manieren om meer bezoekers de winkel in te krijgen
Moes, A., & Verhagen, T. (2017). Drie manieren om meer bezoekers de winkel in te krijgen. Web publication or website, RetailTrends.
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Geofencing
van Vliet, H. M. M., Moes, A., Weltevreden, J. W. J., & Verhagen, T. (2017). Geofencing. Hogeschool van Amsterdam, Kenniscentrum Digitale Media en Creatieve Industrie (CREATE-IT).
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Role of local presence in online impulse buying
Vonkeman, C., Verhagen, T., & Van Dolen, W. (2017). Role of local presence in online impulse buying. Information & Management, 54, 1038-1048. https://doi.org/10.1016/j.im.2017.02.008
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.Shop
Weltevreden, J., Verhagen, T., & de Boer, N. (2017). .Shop: attitudes and preferences of Dutch online shoppers. Hogeschool van Amsterdam.
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Haal meer uit Omnichannel
Verhagen, T. (2016). Haal meer uit Omnichannel: Calimero als kracht & 4 andere richtlijnen. Web publication or website, Frankwatching. https://www.frankwatching.com/archive/2016/11/23/haal-meer-uit-omnichannel-calimero-als-kracht-4-andere-richtlijnen/
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Retail & innovatie: het effect van technologie in je winkel
Verhagen, T., & Weltevreden, J. (2016). Retail & innovatie: het effect van technologie in je winkel. Web publication or website, Frankwatching. https://www.frankwatching.com/archive/2016/10/14/retail-innovatie-het-effect-van-technologie-in-je-winkel-onderzoek/
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De virtuele spiegel als oplossing voor online en offline winkelen
Verhagen, T. (2016). De virtuele spiegel als oplossing voor online en offline winkelen. Web publication or website http://www.emerce.nl/achtergrond/virtuele-spiegel-als-oplossing-online-en-offline-winkelen
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Making online products more tangible
Verhagen, T., Vonkeman, C., & van Dolen, W. (2016). Making online products more tangible: the effect of product presentation formats on product evaluations. Cyberpsychology, behavior, and social networking, 19(7), 460-464. https://doi.org/10.1089/cyber.2015.0520
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Health empowerment through activity trackers
Nelson , E. C., Verhagen, T., & Noordzij, M. L. (2016). Health empowerment through activity trackers: an empirical smart wristband study. Computers in Human Behavior, 62(September), 364–374.
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Toward a Better Use of the Semantic Differential in IS Research: An Integrative Framework of Suggested Action
Verhagen, T., van den Hooff, B., & Meents, S. (2015). Toward a Better Use of the Semantic Differential in IS Research: An Integrative Framework of Suggested Action. JOURNAL OF THE ASSOCIATION FOR INFORMATION SYSTEMS, 16(2), 108-143. https://aisel.aisnet.org/jais/vol16/iss2/1/
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Understanding online purchase intentions: contributions from technology and trust perspectives
Van der Heijden, H., Verhagen, T., & Creemers, M. (2003). Understanding online purchase intentions: contributions from technology and trust perspectives. European Journal of Information Systems, 12, 41-48.
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