T.W. Maassen (Toon)

Toon Maassen is an interdisciplinary researcher focused on accelerating the transition to a sustainable society. He works at both the Faculty of Technology and the Faculty of Business & Economics. At the Research Group Entrepreneurship, he studies 'regenerative business models,' exploring how the economy can learn to restore nature and society. Within the Research Group Corporate Governance and Leadership, he works on ownership models that combine democracy, entrepreneurship, and mission-driven approaches, such as 'steward-owned' companies and cooperatives. At the Faculty of Technology, he collaborates with LeerLevels to develop digital and modular educational materials, teaching future generations about sustainability topics like climate, biodiversity, the energy transition, and the protein transition interactively. In addition to his research work, he is also dedicated to putting cooperative and sustainable urban living into practice at Broedplaats De Ceuvel , Wooncoöperatie de Warren , the MeentCoöp and Platform Wooncoöperaties Amsterdam .

Thema’s

• Regenerative business models

• Cooperations

• Steward-ownership

• Energy transition and climate

• Culture and storytelling

In the media:

• De Ceuvel mag langer in Noord blijven
  https://www.nhnieuws.nl/nieuws/337178/ceuvel-amsterdam-noord-mag-blijven

• Cafe de Ceuvel in Amsterdam wilde de planeet redden en het pensioenfonds deed uiteindelijk mee
  https://www.nrc.nl/nieuws/2021/09/27/cafe-de-ceuvel-in-amsterdam-wilde-de-planeet-redden-en-het-pensioenfonds-deed-uiteindelijk-mee-a4059849

• Hoe wordt je een ideale klimaatactivist?
  https://www.volkskrant.nl/nieuws-achtergrond/hoe-word-je-een-ideale-klimaatactivist~bc027a0e/

• 'Grootste risico? Niet dekkingsgraad maar droog wonen'
  https://www.investmentofficer.nl/nl/nieuws/grootste-risico-niet-dekkingsgraad-maar-droog-wonen

• In 2020 en 2021 presenteerde Toon het kinder-TV-programma over natuur en klimaat op NPO3 Zapp Your Planet.
  zappyourplanet.nl