Entrepreneurship
Dr M.D. Russell (Mike)
Senior lecturer and researcherMike holds a Computer Science degree and Ph.D. in Man-Machine Interaction from the University of Wales, and an MBA from Nyenrode Business School in The Netherlands. At AUAS, he teaches undergraduate courses in technology and innovation, in addition to teaching Masters’ programs at the University of Northumbria on business and sustainability analytics. He runs several blockchain related research lab projects and collaborates with colleagues on themes of mutual interest including the Metaverse, social entrepreneurship, digital transition, and sustainability.
Themes
Digital Innovation
Digital Transformation
Sustainable Digitalization
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Business education and its paradoxes: Linking business and biodiversity through critical pedagogy curriculum
Kopnina, H., Hughes, A. C., Zhang, R., Russell, M., Fellinger, E., Smith, S. M., & Tickner, L. (2024). Business education and its paradoxes: Linking business and biodiversity through critical pedagogy curriculum. British Educational Research Journal, 1-23. Advance online publication. https://doi.org/10.1002/berj.4048
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Coping with immersive negative employer ratings: An employee perspective
Christ-Brendemühl, S., Könsgen, R., Schaarschmidt, M., Price, M., & Russell, M. (2024). Coping with immersive negative employer ratings: An employee perspective. In Proceedings Book AIRSI2024 The Metaverse Conference goes offline Zaragoza University, Spain 10 - 12 June 2024 (pp. 146-149). Article 35.