Curious about what kind of sales behavior you exhibit?

Big news, as Maurik de Groot, lecturer and researcher at the Research Group Entrepreneurship at Hogeschool van Amsterdam, has published his article on the sales role of entrepreneurs in Holland Management Review (HMR)!

Growing companies face challenges in sales

From his doctoral research, it appears that many growing companies face challenges in sales activities. Specific sales training can offer a solution, provided it is tailored to companies with strong growth ambitions such as SMEs, startups, and scaleups.

Curious about what sales behavior you exhibit as an entrepreneur?

Maurik also developed a questionnaire for entrepreneurs to check their sales behavior. Curious? Check page 77!

Contact

Maurik will soon put his research into practice. If you would like to discuss the research results and what they mean for you, please contact Maurik.