Centre for Applied Research of the Faculty of Digital Media & Creative Industries
Dr M. de Groot (Maurik)
Researcher and Lecturer Sales- and Marketing
Telephone:
- 0000000000
Email:
- m.de.groot2@hva.nl
Work address:
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Wibauthuis, Wibautstraat 3b, 1091 GH Amsterdam
Postal address:
- Postbus 526,1000 AM Amsterdam
Social media:
Maurik de Groot teaches Sales & Marketing in the Commercial Economics program at the Hogeschool van Amsterdam.
He studied at the Higher Hotel School and did a master's degree in Business Administration at the Vrije Universiteit van Amsterdam. Since 2023, Maurik has completed a Doctorate of Business Administration (DBA). In his doctoral research at the Business School Lausanne, he investigated the sales role of entrepreneurs in relation to business failure.
As a teacher, he is designing inspiring sales courses and trainings in sales and marketing. He supervises students in projects, internships and thesis writing. Prior to teaching, Maurik worked a decade in sales and account management positions in the insurance industry. In addition to teaching, Maurik is an entrepreneur (Bron Training & Advies) in training and coaching for growing companies and SMEs.
Themes
Entrepeneurial selling
Personal selling
Social entrepeneurship
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Ondernemers zijn verkopers!
de Groot, M. (2024). Ondernemers zijn verkopers! Het belang van verkooptraining voor het het MKB. Holland Management Review, 210(1), 68. Article 210.
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How ineffective entrepreneurial selling contributes to business failure: an explorative study on business owners of small and medium enterprises in The Netherlands
de Groot, M., & Wakkee, I. (2024). How ineffective entrepreneurial selling contributes to business failure: an explorative study on business owners of small and medium enterprises in The Netherlands. Journal of Personal Selling & Sales Management, 44(2), 162-176. https://doi.org/10.1080/08853134.2023.2202857
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Entrepreneurial Selling
de Groot, M. (2023). Entrepreneurial Selling: Creating Resilient Small Businesses by Developing the Sales Competencies of Business Owners in the Netherlands. [Research HvA, graduation external, Business School Lausanne]. Business School Lausanne.
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Entrepreneurs must reflect on their sales role and get into action! Especially during Covid-19
de Groot, M. (2021). Entrepreneurs must reflect on their sales role and get into action! Especially during Covid-19. Web publication or website, The European Business Review. https://www.europeanbusinessreview.com/entrepreneurs-must-reflect-on-their-sales-role-and-get-into-action-especially-during-covid-19/