Centre for Applied Research of the Faculty of Digital Media & Creative Industries

Dr M. de Groot (Maurik)

Researcher and Lecturer Sales- and Marketing
Maurik de Groot, HvA
Telephone:
0000000000
Email:
m.de.groot2@hva.nl
Work address:
Wibauthuis, Wibautstraat 3b, 1091 GH Amsterdam
Postal address:
Postbus 526,1000 AM Amsterdam
Social media:
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Maurik de Groot teaches Sales & Marketing in the Commercial Economics program at the Hogeschool van Amsterdam.

He studied at the Higher Hotel School and did a master's degree in Business Administration at the Vrije Universiteit van Amsterdam. Since 2023, Maurik has completed a Doctorate of Business Administration (DBA). In his doctoral research at the Business School Lausanne, he investigated the sales role of entrepreneurs in relation to business failure.

As a teacher, he is designing inspiring sales courses and trainings in sales and marketing. He supervises students in projects, internships and thesis writing. Prior to teaching, Maurik worked a decade in sales and account management positions in the insurance industry. In addition to teaching, Maurik is an entrepreneur (Bron Training & Advies) in training and coaching for growing companies and SMEs.

Themes

Entrepeneurial selling

Personal selling

Social entrepeneurship

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Go to Research database