Centre for Applied Research of the Faculty of Digital Media & Creative Industries
Dr. Tibert Verhagen has been working as an Emerging lecturer since November 2020 Technology for Business at the Amsterdam University of Applied Sciences. From being position, he initiates and leads various research projects on the influence of emerging digital technology on business. He also plays one active role in integrating emerging digital technology as a subject in education and starting and setting up new minors and master's degrees. He is also active as chairman of consortia and expert groups (e.g. Retail Innovation Platform, ShoppingTomorrow) in which business, sector organizations and knowledge institutions come together
Dr Tibert Verhagen studied International Economics at Utrecht University and obtained his doctorate at VU University Amsterdam in 2003 where he was subsequently appointed Associate Professor of E-business. He joined the Amsterdam University of Applied Sciences (AUAS) in April 2016, where he leads projects about and research into innovative technologies, in-store innovation and e‑business.
Tibert Verhagen's research focuses on the impact of emerging digital technology on customer behaviour and its implications for business. His research has previously appeared in academic journals such as Information & Management, European Journal of Information Systems, Computers in Human Behavior, New Media & Society, Journal of the Association for Information Systems, Journal of Computer‑Mediated Communication, International Journal of Information Management, Psychology & Marketing, Journal of Medical Internet Research, Electronic Commerce Research, and Cyberpsychology, and Behavior & Social Networking. He also regularly writes articles for trade magazines and platforms such as Emerce, FrankWatching, MarketingTribune, RetailTrends, Holland Management Review, Tijdschrift voor Marketing, and AutomatiseringGids.
Besides research, Tibert Verhagen has experience working in education and business. For over 20 years, he has taught courses on information science, business technology, e‑business and research methodology at both undergraduate and graduate level, and supervised students in their final projects and PhDs. He was also active in establishing and coordinating Master's specialisations and developing the Digital Driven Business Master's programme at the AUAS. His work in business includes consulting for start-ups on website analysis and web shop creation.
- Service robots in de winkel: Een volgende stap naar personalisatie
- Welke technologie past bij mijn winkel
- Innovative Retail Technology 2019-2020
- Customer Experience en In-store Techologie
- Innovative Retail Technology 2018-2019
- Meer bezoekers naar mijn winkel
- Meer klanten naar de fysieke winkel: De waarde van locatiespecifieke berichten
- Van passant naar klant: de rol van digitale schermen in de etalage
- Ontwikkeling nieuwe masteropleiding Digital Driven Business