Paul Huiszoon is a senior lecturer at the faculty of Sports and Nutrition. Within the Bachelors' degree programme Sport Studies - track International Sports, Management and Business, he explores consumer behaviour in sport and events.

Paul completed his bachelor’s degree at the German Sport University Cologne (2011) and his master’s degree in Sport Management at Loughborough University (England, 2014). Subsequently, he pursued a PhD in Sport Management at the University of Lyon (2019). He presented his research on sport governing bodies’ influence on spectator loyalty at several national and international conferences, as well as at FIFA, UEFA, and the German Football Association.