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About this programme

Can you picture yourself as the matchmaker between data expertise, business expertise and emerging technologies? Are you interested in contributing to evidence-based decision-making through data analytics? Then the English-language Master’s in Digital Driven Business is the right choice for you! In just one year, we will train you to become a professional in the realm of Business Intelligence. The Master DDB is characterised by personal attention and small groups of students.

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How do students experience the Master's programme Digital Driven Business? Watch the video.

Projects and stories

Do you have questions about the programme?

Ask Master Digital Driven Business student Damini

Student Roemer Hoogerwerf

Looking back, I have learned about so many different aspects of the digital world and business only to realise that we are only at the beginning of something incredible.

Alumnus Süleyman Ekiz

"In terms of level, the study exceeded my expectations. I thought the master would be at the level of a scientific master. I have to say: this master even surpassed that."

Winifred Andriessen - Director Analytics - KPN

"We have seen - and still see - an enormous growth in the demand for Data scientists and Data Engineers."

Best of both worlds

As intelligent devices, machines, and programmes become embedded in our workplaces, it is imperative that students need to develop a baseline level of proficiency with computer and data analytics skills. Every job will require this foundation.

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Programme structure

The master's programme in digital-driven business will equip you to become a data translator. You bring together raw data, business challenges and emerging technologies to optimise sustainable decision-making. During the programme, you can choose to specialise in marketing or fintech.

Semester 1

During the first semester, you will immerse yourself in foundation courses such as Emerging Technology in Digital Business, Digital Business Management and Business Statistics, AI Methods for Business and Business Ethics.

Semester 2

In semester 2 you can choose a specialisation in Fintech or Marketing. You will complete the programme with a master's project: you will conduct a state-of-the-art digital business research project to assess how an organisation can use digital assets.

See the complete curriculum

Admission

Admission requirements

To be admitted you need a Bachelor’s degree in Economics, ICT or Technology, have a proven affinity in one of the 2 other domains, and a working experience of 3 years at the maximum. The programme requires an English proficiency at an appropriate level.

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Study load

40 hours a week

The Master's programme Digital Driven Business is a full-time, 1-year curriculum, consisting of 4 quarters (42 weeks). The overall study load per week is 40 hours. The total amount of work over the full year is 1680 hours.

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Tuition

Tuition fees and expenses

Tuition fees vary depending on your situation. In addition to the tuition fees, you have to take into account the costs for books, readers and other costs that your field of study involves.

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Why Digital Driven Business at the AUAS?

  • You study in Amsterdam, the vibrant capital of the Netherlands, with a wide variety of national and international companies.
  • We believe in "work hard – play hard", We value both hard work and relaxation, and we regularly undertake social activities together.
  • Our classes are small, and our student community is highly internationally diverse.
  • The Master DDB is in English, facilitating a smooth entry into the international business arena.

For whom

  • You are eager to learn how to convert data analytics and digital technology into business value and new business concepts. You want to build the digital future of business.
  • You want to develop a critical, analytical and entrepreneurial attitude.
  • You have an adaptive capacity and are willing to work on technical insights and information management skills.
  • You are proficient in English at Cambridge C1 advanced level /IELTS 6,5.
  • You hold a bachelor's degree in Business or Economics, Engineering, Mathematics, ICT or Technology.