Programme
The 1-year Master’s programme Digital Driven Business challenges you to turn data and emerging digital technologies into concrete actions that generate business value.
The Master’s programme Digital Driven Business is a multidisciplinary programme, building on insights from the fields of data /ICT and marketing/business. Reflecting current practice in the professional field, the curriculum includes group work and agile learning methods, in which you work with students from different backgrounds on short-term projects.
The course materials include contemporary models, concepts, methods, developments, cases, software/tools, literature and theories from the field. You will learn the basics of professional development and why this is essential to a successful career.
Introduction programme
The 1-week introduction programme is mandatory and includes research skills, including data tools, analysis and statistics, as well as business and ICT basics. It starts late August 2023.
Programme structure
The 1-year programme consists of 4 quarters. During the programme, you can opt for a specialisation by choosing the Marketing Track or Fintech Track. Courses are mandatory. Each course lasts 3 to 6 weeks.
| Quarter | Courses |
|---|---|
| Quarter 1 & 2: Foundation |
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| Quarter 3: Specialisation |
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| Quarter 4: Graduation |
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| Quarter | Courses |
|---|---|
| Quarter 1 & 2: Foundation |
|
| Quarter 3: Specialisation |
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| Quarter 4: Graduation |
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Master’s project
You conduct a state-of-the-art digital business research project to assess how an organisation can use digital assets (data, emerging technology) to transform business models, marketing, finance, operations and/or products in such a way that it creates differential value.
Title and Diploma
Upon graduation, the Digital Driven Business programme confers the title of Master of Science (MSc), at level 7 of the Dutch Qualification Framework (NLQF).