Innovative Retail Technology 2018 - 2019
1 May 2018 - 1 February 2019
The Innovative Retail Technology expert group helps retailers gain insight into technology for their store. Through research and practical cases, the group produces two blue papers with an approach that puts the retailer at the centre.
Results
In the first blue paper, the expert group introduces the so-called Store Sales Cycle model. This model provides insight into the role of various types of innovative technologies during the phases of the retailer's sales process.
In the second blue paper, the influence of various types of technologies during the phases of the sales process is actually tested using concrete practical cases. Together, the blue papers create a substantiated overview for the retail sector and provide the individual retailer with management information to be able to make a decision about the use of innovative technologies for his store.
Team
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Jesse Weltevreden
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Tibert Verhagen
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Mayke Steeman
Partners
The Innovative Retail Technology expert group is an initiative of ClickNL, INretail, the Chamber of Commerce, Retail agenda, Tuinbranche Nederland, and UNETO-VNI. These organizations act as host, with the Emerging Technology for Business research group and the Centre for Market Insights of the Amsterdam University of Applied Sciences as chair.
For the cases in the second blue paper, twelve experts from nine organizations in the Netherlands and Belgium are collaborating. These organizations, such as DOBIT Solutions, Hello Customer, Hogeschool PXL Research – Expertise Center Innovative Entrepreneurship, IceMobile, Joyn Belgium, xXess360, Quince Amsterdam, Vrije Universiteit Brussel, and xplace, have extensive experience with the implementation of innovative technology in stores.
Visit the Emerging Technology for Business research group for more information.