Circular Design & Business
About the research group
The researchers in Circular Design and Business at the Amsterdam University of Applied Sciences (AUAS) investigate how to make products and packaging as circular as possible. They also examine what is involved in giving existing waste streams a second life (repurpose). And they look at how to close local loops, and which forms of cooperation are effective here.
Towards a circular economy
The Dutch economy must be circular by 2050. To achieve this, we need to design products in a circular way and use them for longer. We must also reuse and recycle products and materials that would otherwise be thrown away.
There are many opportunities, but they all require circular design strategies and business models, and a different way of working together. For instance, how do you design products to be easily repaired or refurbished? How do you set up local systems for high-quality reuse? How do you create a market for reused materials? As a producer, how do you deal with the variation in availability, quality and quantity of residual flows? And how do you get citizens and consumers to buy-in to a circular view of materials and consumer goods?
Knowledge base
The study within the Circular Design and Business research group provides insights and concrete tools for companies, municipalities and waste processors to take immediate steps to make their products, services and business processes circular. “We are creating a solid knowledge base for both future and existing professionals, enabling them to make a substantial contribution to the circular transition”, according to professor Inge Oskam.
Inge Oskam, professor of Circular Design and Business
Inge Oskam has been a professor at the Amsterdam University of Applied Sciences since 2007. She studied Industrial Design at TU Delft and obtained her PhD at the Free University Amsterdam. In addition to her professorial role, Oskam is programme director of Circollab, a member of the focus group of the Knowledge and Innovation Agenda Circular Economy (KIA-CE) and leader of the circular economy theme within the AUAS's Energy & Sustainability Dialogue Table.
Marta Malé-Alemany, Associate Professor of Digital Production
Within the Circular Design and Business research group, Associate Professor Marta Malé-Alemany is engaged in the research line Digital Production. She investigates how advanced design and manufacturing technologies - also called "digital production" - can help address societal issues. Home base is the Robot Lab.
Connecting education and research
The Circular Design and Business research group contributes cutting-edge practice and knowledge to help shape the Bachelor of Engineering and the Master of Urban Technology. Students can also contact the research group for graduation internships and final assignments. The research group has developed a Repurposing Teaching Package for secondary schools.
Partners of the Circular Design and Business research group
The Circular Design and Business research group works together with companies in the manufacturing and creative industries, waste processors, municipalities, social organisations and other knowledge institutions. They also work with other research groups within the AUAS, including Psychology for a Sustainable City.