Sport Management & Sport Business
About the research group
The Sports Management & Sport Business research group studies how sport organisations and their leaders address challenges such as stable business operations, sustainability, safety, inclusion, and health. This applies to both elite sports and grassroots sports. The research group focuses primarily on strategy and leadership in sports.
Research sub-themes
- How can sport organisations fulfil their societal role?
- What steps are needed for sustainable and responsible business models in sports?
- How can sport professionals contribute to a strong and sustainable sport infrastructure?
- How can leaders in sports manage conflicting interests within sport organisations?
How do sport organisations perform in terms of sustainability, safety, inclusion, and employee well-being? Our society is demanding renewal.
Jan-Willem van der Roest
Professor
New business models
The research group explores more sustainable and balanced business models that reconcile conflicting interests within sports organisations. The focus is, on the one hand, on aligning the values of sport organisations with societal expectations. On the other hand, it involves shaping business operations and management in a responsible and sustainable way. Additionally, the research group contributes to solutions for societal challenges related to health and vitality. With their expertise in organisation, networks, and business development, researchers can make new health initiatives appealing to sports clubs and entrepreneurs in the sports sector.
Benelux Sport Business Hub
The research group conducts all its research projects under the name Benelux Sport Business Hub. Many sport organisations seek advice or an evaluation of an event or health intervention. In these assignments, the research group works directly with sport organisations to help realise a strong and sustainable sports infrastructure.
Link to education
The research group also involves as many students as possible in its research projects, giving them hands-on experience with real-world issues they will face in their future careers. This is especially important for the new Master's programme in Sport Business & Leadership at the Amsterdam University of Applied Sciences (AUAS). Researchers also supervise students from the Bachelor's programmes in Sport Studies and Sportkunde in their final research projects. In this way, the Benelux Sport Business Hub helps connect research, education, and practice.