Description

In this studio, the business and societal context of data usage is central. It is not the technology itself that is the focus, but rather how it can contribute to improving business operations and addressing societal issues. Technical solutions are indeed part of this approach. Data-driven applications and organizational processes are designed to fit within the business operations. Almost all of these applications will run in the cloud. Therefore, cloud solutions and security are inseparable components of the technical solution.

Example Project

We are currently in the process of soliciting projects. One client we are in discussions with is a large international fragrance chain. This company is working on further developing its data strategy and wants to explore how data can be utilized. This research should also lead to a Proof of Concept (PoC) to explore the possibilities of the technologies being used. The focus is on marketing issues that can leverage various forms of data, such as:

• Proprietary data (from the cloud environment)
• Quantitative data from public sources (from statistics to weather reports)
• Qualitative data from social media and other public sources, such as reviews on online shops

Examples of research questions associated with this are:

1. Can we identify the best locations for new stores based on public data?
2. Can we use data to further personalize a person’s website visit? This means that not everyone receives the same information (or description), but tailored to the visitor.
3. How can we better predict product availability based on the data we have about inventory at each location?