Sport Commerce
The Sport Commerce minor focuses on the global sporting goods industry, including footwear, apparel, and equipment. It is a large and dynamic market where organisations must be adaptable. Consumer behaviour and eCommerce are changing rapidly, creating challenges and opportunities. Organisations need a strong mission, good positioning, and the ability to react quickly to trends. They must execute strategies and perform well throughout the organisation.
During the minor you will learn about retail, management theory, digital marketing, global branding, and merchandising. You will visit and work with international brands. You will analyse organisations in the sporting goods industry, identify ways to improve their competitiveness, efficiency, and effectiveness, and think strategically to initiate changes.
More information
Woudl you like to know more about the programme structure, subjects, admission requirements and costs of the Sport Commerce minor?
Sport Commerce exchange minor
Study period
This minor runs once a year in the fall semester (September - January).
Application
- If you are a student from a partner university, please contact the International Office of your home university.
- The International Office has to send us your official nomination by 1 April.
- The application deadline for the programme is 15 April.
- AUAS students can apply for this minor via minoren.mijnhva.nl(opens in new window). Students from other Dutch universities can enrol via kiesopmaat.nl(opens in new window).