From user insights to evidence-based strategy selection

designing for behaviour change with the behavioural lenses approach

Article

This workshop provides participants with the opportunity to familiarise themselves with the Behavioural Lenses Toolkit. This toolkit supports designers in using theory from the behavioural sciences to inform their work. The workshop consists of an introduction to the toolkit and a couple of hands-on exercises in which we will demonstrate and try out the toolkit in establishing use (r) contexts in behavioural design projects. Furthermore, we will try out a new prototype tool that supports making an evidence-based transition from user insights to behavioural change strategies.

Reference Hermsen, S., Ploos van Amstel, D., Van Eijl, T., & Renes, R. J. (2019). From user insights to evidence-based strategy selection: designing for behaviour change with the behavioural lenses approach. The Design Journal, 22(sup1), 2179-2183. https://doi.org/10.1080/14606925.2019.1595006
Published by  Communication 1 April 2019

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