The Fashion Brander

The Fashion Brander

Graduates of the four - year, ful l - time Fashion & Branding course are trained to work as creative marketing communication and visualization experts. They have a contemporary sense and knowledge of fashion design and are able to create, visualise and communicate fashion concepts, identitie s and strategies. A Fashion Brander is a conceptual thinker, a visionary and a strategist, an inspiring creative with strong communication skills and a practical createur .

The qualities of a fashion brander

A fashion brander is able to:

• analyze social, c ultural and economic developments and explicate them for a sustainable fashion industry;
• use the appropriate research techniques and the needed intuition to observe and to spot future lifestyles and trends;
• develop brand and communication strategies based on consumer behaviour and lifestyle;
• create and visualise a fashion concept and develop / design an identity for a fashion brand; create new fashion brand concepts and develop strategies to promote them;
• understand and use a variety of contemporary media to communicate brand identities;
• translate the spirit of the age into branding products;
• implement and realize a concept and instruct a team; provide a team with creative coherence and direction;
• operate as the link between client, designer and producer;
• manage a budget as well as the actualisation and communication of concepts;
• keep watch over the entire branding production process from strategy to execution;
• operate in an international context.

Employment

Fashion & Branding graduates work in the fashion industry and in related sectors such as retail design, marketing communication or branding agencies. They are also active in associated fields, including brand manufacturing, advertising and brand consultancy agencies.